10 best Super Bowl 2024 commercials, ranked | Digital Trends (2024)

10 best Super Bowl 2024 commercials, ranked | Digital Trends (1)

The 2024 Super Bowl has come and gone, but the ads remain. This year’s contest between the Kansas City Chiefs and the San Francisco 49ers came down to the last seconds of overtime. But a significant audience just watches for the Super Bowl commercials, which tend to be several steps above the normal ads we see on TV.

Contents

  • 10. Mr. T in Skechers, Skechers
  • 9. Tom Has Won Enough, BetMGM
  • 8. Talkin Like Walken, BMW USA
  • 7. Sir Patrick Stewart Throws a Hail Arnold, Paramount+
  • 6. Like a Good Neighbaaa, State Farm
  • 5. Here To Stay, Apartments.com
  • 4. The Wait is Over, Popeyes
  • 3. Audrey Plaza Having a Blast, Mountain Dew
  • 2. That T-Mobile Home Internet Feeling, T-Mobile
  • 1. The DunKings, Dunkin’ Doughnuts

While we’d hesitate to place any of these ads among the best Super Bowl commercials of all time, they all made the cut for the 10 best Super Bowl 2024 commercials. And now you can catch them all as we count down to no. 1.

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10. Mr. T in Skechers, Skechers

Skechers '24 Big Game Spot: Mr. T in Skechers

Mr. T’s heyday may be about four decades behind us, but this ’80s icon still knows how to go over the top in this Skechers ad. We’re giving it bonus points for the Tony Romo cameo and Mr. T’s big entrance.

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9. Tom Has Won Enough, BetMGM

Nobody has won more Super Bowls than Tom Brady, and that’s why BetMGM is banning him from placing any bets in this Super Bowl ad. Vince Vaughn and Wayne Gretzky get a pass, but not even Brady’s disguise can get him the betting action he craves.

8. Talkin Like Walken, BMW USA

BMW USA | Christopher Walken in "Talkin Like Walken" (ft. Usher)

Everyone seems to have an impression of Christopher Walken in this BMW ad, but Walken himself is pretty over it. The only imitator that Walken seems to appreciate is Usher, who was all over the ads before and after his halftime performance.

7. Sir Patrick Stewart Throws a Hail Arnold, Paramount+

Paramount+ Super Bowl Spot | Sir Patrick Stewart Throws a Hail Arnold | A Mountain of Entertainment™

Star Trek: The Next Generation and Star Trek: Picard star Patrick Stewart isn’t afraid to make himself look insane in Paramount+’s Super Bowl ad. After telling Drew Barrymore to shut her face and donning an old-fashioned football uniform, Sir Patrick takes Hey Arnold!‘s animated main character, a kid with an infamous football-shaped head, and attempts to throw him long. It doesn’t go well for poor Arnold, but the attempt got some good laughs.

6. Like a Good Neighbaaa, State Farm

Like a Good Neighbaaa (:60) | feat. Arnold Schwarzenegger & Danny DeVito | State Farm® Commercial

Pronunciation has never been Arnold Schwarzenegger’s strong suit, but he’s very much in on the joke in this State Farm ad. This commercial has a callback to one of Schwarzenegger’s most parodied lines from Predator before reuniting him with his Twins c0-star Danny DeVito. The ads had a surpassingly high number of ’80s references this year.

5. Here To Stay, Apartments.com

Apartments.com | Extraterrentrials | :30

The only two people more fitting than Jeff Goldblum to greet the aliens in this ad would have been Arrival‘s co-stars, Amy Adams and Jeremy Renner.

While Renner had his own Super Bowl ad this year, Goldblum gave the alien visitors a decidedly less hostile reception than the invaders got in either of the ID4 movies. That’s because these aliens aren’t out to conquer the planet; they’re just moving in and driving up home prices.

4. The Wait is Over, Popeyes

Popeyes Super Bowl Commercial 2024 Teaser Ken Jeong The Wait is Over Ad Review

This seemed to be inspired by either Demolition Manor Austin Powers. Regardless of which film got the nod, Ken Jeong had a very amusing turn as a man who had himself cryogenically frozen for over five decades while waiting for Popeyes to add wings to their chicken menu. Those had better be some good wings!

3. Audrey Plaza Having a Blast, Mountain Dew

MTN DEW | Aubrey Plaza Is Always Having A Blast - Extended Version

Unlike her Parks and Recreation co-star Chris Pratt (who had a lackluster Pringles ad), Audrey Plaza got to play off her acerbic persona and star in a funny commercial. Her delivery is on point, and it ended with one of Plaza’s other Parks and Rec co-stars, Nick Offerman, riding a Game of Thrones-inspired dragon alongside her.

2. That T-Mobile Home Internet Feeling, T-Mobile

That T-Mobile Home Internet Feeling | 2024 Big Game Day Commercial | T-Mobile Home Internet

Flashdance came out 41 years ago, yet there were two Flashdance-inspired commercials during this year’s Super Bowl. T-Mobile’s was the one that was actually funny, and it had a cameo from Flashdance star Jennifer Beals. Top that, NERDS candy!

Scrubs co-stars and bros for life, Zach Braff and Donald Faison, sing and dance alongside Aquaman‘s Jason Momoa about the wonders of T-Mobile’s home internet. But the presentation was more important than the product here. And we wouldn’t have predicted that Braff would be the one referencing Beals’ loose-fitting T-shirt from the film.

1. The DunKings, Dunkin’ Doughnuts

Dunkin’ ‘The DunKings’ ft Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe

There was a time two decades ago when Ben Affleck and Jennifer Lopez were practically run out of Hollywood for starring in a terrible movie together. Flash forward to 2024, and the duo now has this year’s best Super Bowl ad. This was a callback to Lopez’s guest appearance in Affleck’s ad last year. So this year, Affleck, Matt Damon, Tom Brady, and their friends burst in on J.Lo’s latest studio session to debut as The DunKings.

Lopez is less than impressed and probably drawing up divorce papers while Damon hilariously apologizes for playing any role in this. This almost makes all of those Bennifer stories worth it.

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10 best Super Bowl 2024 commercials, ranked | Digital Trends (2024)

FAQs

What was the best Super Bowl commercial 2024? ›

The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
  • State Farm Insurance. 248K subscribers. Like a Good Neighbaaa (:60) | feat. ...
  • Dunkin' 64.6K subscribers. Dunkin' 'The DunKings' ft Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe. ...
  • CeraVe Skincare. 38.7K subscribers. Michael CeraVe.
Feb 26, 2024

Which Super Bowl commercials were considered the best? ›

Coca Cola's 1980 Super Bowl ad – “Hey Kid, Catch” – is an all-time classic.

What is the #1 Super Bowl ad of all-time? ›

Named after the year it was released, the Ridley Scott directed “1984” commercial for Apple is legendary, and it introduced many people to Macintosh computers for the first time. #1: We go back to 1980. Coca-Cola's “Hey Kid, Catch” featured “Mean” Joe Greene of that year's Super Bowl-winning Pittsburgh Steelers.

How much is a 30 second commercial in 2024? ›

If you answered that the cost of a 30-second ad this year is $7 million, you're right. That's about on par with last year's game, but represents a 55% jump from 2019.

What commercials will be in the Super Bowl 2024? ›

2024 Super Bowl Commercials: See which commercials have already been released
  • Cetaphil A New Sports Tradition for Dads & Daughters. ...
  • Budweiser Clydesdales. ...
  • Bud Light. ...
  • BIC Lighters. ...
  • BMW. ...
  • Coors Light. ...
  • E*TRADE. ...
  • Oikos Yogurt.
Feb 11, 2024

What was the most liked Super Bowl commercial? ›

The highest-rated Super Bowl commercials in Ad Meter history
  • Pepsi: 1998, “Flying Geese,” 9.08. ...
  • Pepsi: 1996 "Frozen Tundra," 9.09. ...
  • Bud Light: "Satin Sheets," 9.11. ...
  • Pepsi: 1994, “A Chimp Experiment Goes Awry,” 9.34. ...
  • Pepsi: 1995, "Pepsi vs. ...
  • Pepsi: 1996, “co*ke Driver Nabs Pepsi,” 9.42. ...
  • Pepsi: 1995, “Innertube,” 9.66.

Was there a Clydesdale Super Bowl commercial 2024? ›

After sitting out the 2021 and 2023 Super Bowls, the Budweiser Clydesdales are back for 2024 with a full 60-second spot. Watch the touching ad titled “Old School Delivery” which shows a team of six horses galloping through a snowstorm to the rescue a small town that has lost power.

How much does a Super Bowl ad cost in 2024? ›

They reported that CBS and Paramount (the networks that are airing the game in 2024) wanted $7 million for a 30-second ad played during the 58th Super Bowl. That's the same as the average cost in 2023.

What was the Jesus Super Bowl ad? ›

“He Gets Us,” the ad campaign centered around rebranding Jesus for the contemporary world, returned to the Super Bowl with two commercials.

How many Super Bowl ads did Jesus have? ›

On Super Bowl broadcast, 'He Gets Us' ads featuring Jesus stand out for change-of-pace message. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Two commercials shown Sunday night centered Jesus' message to love your neighbors — even across ideological divides.

Who has the most expensive Super Bowl ad? ›

The price of a 2022 Super Bowl 30-second spot was about USD 6.5 million, while the 2021 edition cost about USD 5.5 million for a 30-second ad. As for who purchased the most expensive commercial in the history of the Super Bowl as of 2024, Amazon takes the credit for USD 26 million a spot.

How much did Temu pay for Super Bowl commercial? ›

E-commerce company Temu was among the biggest spenders on Super Bowl commercials during the airing of Super Bowl LVIII Sunday. With ads coming in at a cost of $7 million for a 30-second spot, Temu airing the same commercial several times gained strong attention both good and bad.

What is the most expensive Super Bowl commercial time slot? ›

Which Super Bowl commercial is the most expensive? Amazon's “Mind Reader” commercial in 2022 takes the top spot, with 130 seconds of air time ringing up at $26 million.

Who gets the money from Super Bowl ads? ›

In fact, much of the money generated by the Super Bowl is pocketed by the NFL, according to Edwards. While broadcast partners make millions of dollars in advertising, the NFL has several sources of revenue related to the Super Bowl.

Who won the Super Bowl 2024 MVP? ›

Patrick Mahomes wins 2024 Super Bowl MVP: Chiefs QB joins Tom Brady, Joe Montana as only 3-time award winners - CBSSports.com.

Who won the Super Bowl 2024 Taylor Swift? ›

LAS VEGAS (AP) — With the run she's having, how could Taylor Swift be on anything other than the winning side? She embraced her boyfriend Travis Kelce and the couple locked lips on the field at Allegiant Stadium after his Kansas City Chiefs beat the San Francisco 49ers 25-22 in the Super Bowl.

Did Gronk make the kick? ›

Did Rob Gronkowski make the field goal kick of destiny? The NFL icon missed the big kick wide right in a video that played just before kickoff. NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

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