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As many as 60,437 samples were tested in the last 24 hours, the state health department said.Highlights Kerala logged 6,075 fresh COVID-19 cases and 32 deaths on Saturday. Active cases stood at 61,114, out of which only 6.8 per cent have been hospitalised. A total of 60,437 samples were tested in the last 24 hours.
Kerala recorded 6,075 new coronavirus cases on Saturday, taking the tally of COVID-19 cases in the state to 50,95,924. The death toll increased to 37,299 with 32 new fatalities.
The number of people who recovered from the infection since Friday was 6,061, which brought the total recoveries to 49,96,878 and the active cases dropped to 61,114, an official press release said.
As many as 60,437 samples were tested in the last 24 hours, the state health department said. Out of those found infected today, 24 reached the state from outside while 5,686 contracted the disease from their contacts. The sources of infection of 330 are yet to be traced. Thirty five health workers were also among the infected.
Among the districts, Thiruvananthapuram recorded the highest number of cases-- 949, followed by Ernakulam with 835 and Kollam with 772.
There are 1,92,854 persons under observation in the state, out of which 5,162 are in isolation wards of various hospitals.
(with PTI inputs)
Nike has developed Nike Live, a new store concept that will be inspired by and built as a hub for its local NikePlus members. The first one, Nike by Melrose, opened its doors on July 12 at 8552 Melrose Avenue in West Los Angeles.Nike by Melrose is the first Nike Live concept store built for and inspired by local NikePlus members
Bombay Dyeing has also launched theme designs and customized bed sheets. The company believes that the new concept will completely transform the whole outlook of the home décor industry. Customers with this service can have access to a larger array of colours that perfectly match their curtains and walls.
Persson further added, “As we signalled previously, it was going to be a tough first half-year. We went into the second quarter carrying too much stock and we still had some imbalances in the H&M assortment – something that we are gradually correcting. As part of our transformation work we are transitioning our logistics systems to make our supply chain even faster, more flexible and more efficient. These transitions are complicated and can result in temporary interruptions, as unfortunately occurred during the second quarter in some of our major sales markets. This negatively impacted sales in the USA, France, Italy and Belgium, as well as online sales in the Nordic region.”
Jabong promises an extraordinary fashion experience to its customers and is launching an exclusive on-demand stylist service on Whatsapp for these 4 days. Jabong customers can Whatsapp their wardrobe picture to get curated looks and personalized fashion advice from an in-house fashion expert.
FILA, the Italian sports-fashion brand has teamed up with Superkicks, a boutique sneaker store in Mumbai, to announce FILA WEEK from July 7-15, 2018.FILA WEEK celebrates the re-launch of the FILA Mindblower, an iconic silhouette from the 90s, following the retro style that FILA is known for
In retail, men stand for higher transaction value and ideal cross-selling targets. Interestingly still, men tend to get convinced easier than women. Women make purchase decisions basis not just their own perceptions but also as per what her friends think is good. Therefore, it becomes important for women’s fashion brands to influence a wider target audience. However, marketing to men is simple and straightforward. Unfortunately, the male apparel segment is largely undifferentiated and brands need to drive greater awareness and visibility to stay on top of their mind. Care should be taken in visual merchandising and in-store displays so that what the brand stands for, beyond discount deals, is clearly registered in the customer’s minds.
The male shopper can’t be a taken for granted customer anymore. As the ‘mansumer’ is evolving to be more results-driven yet comfort and style conscious, it is important to not bombard him with too many but more personalized choices. Fashion brands should emerge to be a one-stop solution for his changing needs and thus emerge to be his complete style partner.
Chosen from more than 300 applicants from across 46 countries the winners are amongst the most promising fashion design talents from across the globe. The winners are amongst the 12 global finalists announced at three semi-final events in Hong Kong, London and New York held throughout July, who will each gain a financial contribution of AU$70,000 for the development of their business and capsule collection. Finalists will be invited to compete in the prestigious global final to be held in London in February 2019 as well as receiving mentoring support from a global panel of experts, showcasing opportunities and a Woolmark licence, one of the world’s best-known textile quality fibre brands providing a unique, global fibre quality assurance for consumers.
Promostyl deciphers the latest and most relevant lifestyle and design currents and anticipates the trends across design, fashion, consumer behavior and marketing to provide clients with a strategic edge in the market place. The company which has already been working with fashion conglomerates like Arvind, Raymond and VIP industries plans to grow its operations in India significantly over the next 5 years.
According to a PTI report: The company, which exited non-core businesses last year by selling its stakes in Hypercity Retail, Timezone Entertainment Pvt Ltd and Nuance Group (India) Pvt Ltd — its duty-free airport retailing joint venture — said it will make focused and substantial investments to embrace new technologies and infrastructure for the Omnichannel.
Private labels in India have seen a sharp rise with offline as well as online retailers. Private labels are brands which are not owned by the manufacturer or the producer but by a retailer. The retailer gets their goods made by a contract manufacturer under their own labels, similar to brands. Private labels are also known as store brand, own label, retailer brand etc.
There was a time when purchases in fashion were either need based or one off aspirational purchases. As we have seen, especially since 2015, fashion purchases have evolved to a more desire and aspiration based activity. Across the luxury pyramid 4 categories are seen as more than a basic need. The items worn reflect the consumer’s personality, and is perceived by them as a status symbols. With the growth of international influence and more correctly put, the emergence of a pan-global target audience, each brand, regardless of its Tier, price and country of manufacturing, represents an aspirational value.
It is said that men are hunters and women gatherers – not just in the context of scouting for food and shelter in ancient times, but so also in today’s shopping scenes. The increasing purchasing power of male shoppers has spawned a new class of consumers who don’t shop for utilitarian but stylistic functions. They can’t be called the ‘selfish shoppers’ anymore because as much as they pick, they browse. Today men prefer to wear their personality, be it to work or for personal occasions. Apparels are considered to be identity badges, communication by fashion choice.It is said that men are hunters and women gatherers - not just in the context of scouting for food and shelter in ancient times, but so also in today’s shopping scenes
FILA Mindblower: Here’s a true 90s throwback! A shoe from FILA’s Heritage archives, FILA Mindblower features a chunky runner silhouette with the logo seen oversized and warped on the side of the sneaker. This iconic shoe will be offered in a slew of colors, including black and white, navy blue and white, aqua blue and white and an all-black & all-white with accent logos.
Leveraging the new team’s talent and expertise, Fabletics will soon debut a brand evolution that will result in increased collection frequency with new capsules dropping as often as once a week, as well as enhanced products across all categories. Under Pornillos and del Toro, new energy will be infused into collections through the use of the most advanced performance technologies optimized for different activities, in addition to fashion-forward designs that expand on the bright colors and fun patterns Fabletics is known for. The new collections, available beginning July of this year, not only look great, but more than ever, are built to perform.